Hi, I am Francis.

I have been shaping digital experiences from ideation to launch in collaboration with the cross-functional product team using Agile methodology. I've seen magic happen when Product Managers, Business Analysts, Developers, Scrum Masters, Testers, and Designers are empowered to move quickly and autonomously.

My responsibilities include research, defining, ideating, wireframing, prototyping, user testing, and generating content tailored to a particular customer’s experience. I also hand-code semantically correct HTML & CSS, know how to communicate with developers and understand the beauty of simplicity. 

Aside from all this, I love exploring places with my family and walking my dogs after a good game of basketball. 

Clients: One NZ (ex. Vodafone), Genesis Energy, Saatchi & Saatchi, Toyota, ASB Bank, Spark, Air New Zealand, NZ Defence Force and more.