Hi, I’m Francis.

I have been shaping digital experiences from ideation to launch in collaboration with the cross-functional product team using Agile methodology. I've seen magic happen where Product Managers, Business Analysts, Developers, Scrum Masters, Testers, and Designers are empowered to move quickly and autonomously.

My expertise spans the entire UX process, including research, defining user needs, ideating, wireframing, prototyping, user testing, and create content tailored to customer experiences. I also hand-code semantically correct HTML & CSS, know how to communicate with developers and understand the beauty of simplicity. 

When I’m not designing, you’ll find me exploring places with my family and walking my dogs after a good game of basketball. 

Clients I've worked with: NZTA, One NZ (ex. Vodafone), Genesis Energy, Saatchi & Saatchi, Toyota, ASB Bank, Spark, Air New Zealand, NZ Defence Force and more.